Jidu revealed its logo on January 18th, 2021. Jidu is an automotive robot start-up company established in March 2021 with Xia Yiping as CEO. Jidu is committed to the engineering research and development and commercialization of the world’s top self-driving and human-computer interaction technology, creating revolutionary car robots with emotions and intelligence, and giving people more space and time to realize more possibilities.
The company describes it’s mark as “starting with a pixel, the collection is inspired by car robots to create an exclusive brand Logo: Pixel-J. Pixel-J represents both sets and a new connection between people and machines. The pixel collection of AI and robot innovation technology in the future calls on people to get together to climb to the infinitely possible future, achieve human-computer resonance, and explore a better future.”
Brief description of the color of the set:
“In terms of brand color, the set adopts JIDU AI-Purple, a color system defined by AI itself. The set believes that AI is indispensable for the operation of machines and the evolution of the digital world, which is also the innate natural attribute of Jidu automotive robots. Therefore, the set entrusted the task of finding the color of AI to the set AI itself. Electricity is the basis of AI operation. Through the comprehensive analysis of countless physical experiments, AI found that liquid helium will gradually show blue and purple light when it enters the ionization state in the extreme low voltage experiment, so AI chose “JIDU AI-Purple” as the brand color, which is now Real vision is also the background color of AI.”
Brief description of ROBO Font Automotive Robot Exclusive Font:
“The ROBO Font created by the set is the product of the blend of the digital world with reality, exclusive to the text of automotive robots.
a) Avant-garde pixels, let the font jump in silence
We hollow out the visual turning center of each word and put it into a very futuristic pixel square. When you first see this font, the frequent appearance of pixel squares will increase the visual flickering, simulating a dynamic of “display loading” in statics.
b) Wide proportion, rounded corners, not bound by the frame
The comparison of ROBO Font wide proportions and rounded corners is always reminding users not to be bound by the frame. No matter what kind of screen, frame or carrier, ROBO Font can present itself freely in the most beautiful posture. It is designed to spread the pixel screen.”
AI-Purple (artificial intelligence-purple) is named by the collective company and generally handed over to AI itself, and it is concluded that “electricity is the basis of AI operation. Through comprehensive analysis of countless physical experiments, AI finds that liquid helium will gradually appear blue and purple light when it enters the ionization state in the extreme low voltage experiment.” A conclusion full of science fiction and simplicity and easy to understand. It is worth mentioning that AI-Purple is as mysterious and energetic as the 2022 color “Changchun Blue”.
Different from the logo color released at the traditional brand press conference and the interpretation of connotation, Jidu also creatively designed a set of robot-specific fonts called ROBOFont. Fonts also fully combine AI, robots, science fiction and other elements, which brightens our eyes, who are used to those glyph fonts that are similar. (source: Jidu)
On December 7th, 2022 Jidu Automobile changed its name to “Shanghai Mihang Automobile Co., Ltd.”
In October of 2022, Jidu’s first model, the ROBO-01 Lunar Exploration Limited Edition was officially unveiled and the new car is expected to be delivered in 2023.